Simply click on “create” and then on “create campaign”. Once done, go ahead and create your ad campaign. Is your business beauty, home, travel, etc.? Make sure to click the most appropriate business category as this will greatly affect how your ads are listed to users. You will be given some options you can choose from. The next step is to describe what your business or brand is. You can set it up by clicking your user profile icon which is present on the top corner of the page. The first thing you need to do is to set up a business account on Pinterest. So, how can you stand out with your Pinterest ads? Setting up a new ad campaign requires following a few simple steps. The format you pick will depend on your brand and needs. Pinterest allows you to choose from 5 different ad formats. You can target different people based on the following criteria: This means the ads target potential buyers and not just people at random. The ads are displayed on the home screen by an algorithm that tracks their historical activity on the platform, much like Instagram or TikTok. These ads seamlessly mix in with normal pins and do not seem out of place like ads on other social media platforms. The only difference is that you will see a “Promoted by” tag on the pin that is an advertisement. The reason why Pinterest ads are so powerful is the fact that they are presented as normal pins. Read this “getting started” guide on how you can dive into the world of Pinterest advertising and bidding.
This shows just how many people are using the application and the potential market. In 2020, almost 100 million users were added. According to Hootsuite, there were almost 459 million users on Pinterest in 2021 per month. When it comes to marketing, Pinterest is an extremely underutilized platform. Most of the users on the platform are looking to purchase items of interest that will somehow help them achieve a goal or complete a project. People spend hours and hours looking at things they want to do, learn, or purchase. On the contrary, it is a search and discovery platform. What makes Pinterest different from other social media platforms like Facebook, Twitter, Instagram, etc., is that its primary use is not connecting with others.
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